Evolution of freelancing after the global change caused by the pandemic

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Evolution of freelancing after the global change caused by the pandemic

May 11 / 2022

They say that sometimes you have to change something so that everything stays the same. The pandemic has undoubtedly led to the acceleration of digital transformation and the stable establishment of new work models

Although the objective was to return to the situation we were in before, the truth is that after two years of inevitable adaptation, things have changed significantly for many professionals. The evolution of freelancing is just an example. 

Remote work became the salvation of those workers whose companies kept them on staff during the harsh months of lockdown. Others, on the other hand, decided to make a complete turnaround in their working lives. Thanks to their skills and knowledge of the sector they came from, they were able to adapt relatively easily to the situation and become freelance professionals.

Freelancers represent 25% of the European digital professionals

Of the 13 million digital professionals in Europe, 25% of them are freelancers. As just indicated, its strong growth is mainly due to both the pandemic and the new forms of work linked to it.

Teleworking, freedom of schedules and work-life balance make up an attractive triad in the work demands of freelance professionals in Spain and the rest of Europe. 

At Cloudworks our spaces are occupied daily by numerous freelancers in which they carry out their work in an efficient environment adapted to their needs. We will tell you how the freelancing work model has been transformed in recent times.

Evolution of digital freelancing 

The new digital freelancers stand out for their culture of continuous learning, which adds great value to the companies to which they provide their services. These are not professionals who have become unemployed and are looking for a temporary job opportunity.

They make up a specialized, talented and flexible professional sector with strong labour demand. The vast majority have previously worked as employees. But it is their moment of change, of personal and professional evolution. 

The main reasons why they have made the leap to the freelance work model are: 

  • Independence.
  • Flexible schedule.
  • Choice of workplace.
  • Choice of clients and projects. 
  • Act in accordance with their values.

Continuous training

It is perhaps one of the most prominent features within the profile of the digital freelancer. The need to be at the forefront of continuous trends and technological innovations leads them to dedicate at least half a day a week to training. 

Specialized knowledge that companies do not overlook. Above all, small companies, aware of the need for digital transformation that they must carry out. By contracting their services for specific projects for a short period of time, it’s more cost effective.

This way, companies avoid keeping too expensive professional profiles on staff, which, on the other hand, carry the risk of high turnover due to their high demand. 

Furthermore, the success of teleworking in meeting the objectives set has made companies lose their fear of not dealing in person with the professionals who provide them with their services. For example, video calls effectively replace the classic face-to-face meetings that used to take place in the office. 

Participation in various projects by freelance professionals contributes decisively to boosting the implementation of digital transformation in companies and to adopting new work models. 

Increased competition

The rise of freelancing has made this type of work an important provider to the European economy. There is more talent available right now than there was five years ago. 

Competition also encourages each freelancer to give their best. In this sense, the professional offer of the freelancing market tends to supply companies with highly specialized and quality workers. Collaboration among freelancers is also common and helps to foster their collective awareness.

Recognition of freelance worker and coworking

The loss of company revenue due to Covid 19 prompted the hiring of external talent in order to carry out part of the work. The speed of the management and the efficiency shown by the professionals meant the well-deserved recognition of the freelancing work. 

The increase in the number of digital freelancers has also led to growth in other sectors, such as coworking spaces. Locations adapted to the specific needs of this type of professionals. 

High-speed Internet, meeting rooms, common areas… Multipurpose work spaces where, in addition to working, it is possible to network or relax with other co-workers while taking a break.At Cloudworks we take care of every detail so that the members of our community can develop their work in the best possible conditions. The community coordinator is in charge of promoting said community and solving any problem or question that may arise from one of its members. If you are a digital freelancer and you are looking for the right place to do your work, do not hesitate to contact us!