April 21 / 2022
Corporate events are a fundamental tool for the internal and external communication of each company. They favour its projection in the environment, customer loyalty and the motivation of all its professionals.
The purpose of these events is usually varied: to strengthen the network of contacts with existing customers or to establish a new one of potential customers; to present a product; of a corporate nature, to promote pride of belonging and future plans…
The most common doubt that arises among organizers when looking for the best option is the choice between a cocktail dinner or a banquet dinner. That is to say, to choose between a relaxing event without great formalities or a more serious one, with established protocol and order be follow.
Both alternatives are undoubtedly very interesting. Knowing what each one consists of provides the necessary information to decide which is the most appropriate in each specific case.
At Cloudworks we explain the characteristics of each one and the main differences between them.
In 17th century England, horses whose tails were cut in the shape of a cock’s tail were called cocktails. They were the horses that pulled the carriages. They were not pure-blooded, like the ones in the races. From there it was adopted for beverages that were not pure either, i.e., mixed drinks.
If the origin of the term takes it away from the orthodoxy of pure spirits, a corporate event with such a name will not be close to the usual strict formalities either.
At the cocktail dinner, guests are standing, in a relaxed atmosphere and moving freely around the space exclusively used for this service. Meanwhile, the waiters offer them different types of drinks and food.
The occasion is a great opportunity both for networking and for the company’s employees to interact with each other. Something that often, due to having different schedules or working in other departments, is more complicated.
The most important features of the cocktail dinner are:
Banquet dinners, like cocktail one, as we have already mentioned, can be held both for corporate purposes and for commercial purposes to find potential clients or to reinforce existing ones.
In this case the business event has a much more formal nature and follows a certain protocol. As the guests are seated, the main interaction between them will take place while they eat.
It is therefore crucial to properly select the composition of the tables so that they are occupied by clients, managers, potential clients or workers of interest to the organizers.
Main characteristics of a banquet dinner:
It is obvious which are the most important: the formality and the cost. It is up to the organizers of the corporate event if they want all guests to be able to interact with each other or whether they prefer to do it in small specific groups.
In the first case, the cocktail option is obvious. Attendees are spared from sitting at tables with guests with whom they may not get along. They can go around talking or greeting whoever interests them.
At the banquet dinner, on the other hand, the choice of table companion does not depend on the guest. Therefore, there is always the risk of spending an evening that is not as pleasant as expected.
Regarding the cost of the event, the cocktail dinner is by far the most economical. It allows you to gather a large number of guests and serve them with significantly less food, drink and waiter service than a formal dinner.
Finally, the duration of the event is also shorter for the cocktail dinner. An average of two hours as opposed to the three or four hours that a banquet dinner with an open bar afterwards usually lasts.Members of our cloudworker community often hold events in our spaces enabled for it. Here they enhance professional synergies, celebrate successes or announce interesting plans for the future. Do not hesitate to contact us for any event you want to celebrate!