March 09 / 2022
The world has changed a lot in the last two years. Due to the pandemic, society has been immersed in a technological disruption that under normal conditions would have taken at least five years to occur.
Crises close many doors, but they also open new windows. Like that of digital transformation. A short period of time has been enough for us to adapt easily to new digital habits. The increase in online training or work flexibility thanks to teleworking are some of them.
Business trends in 2022 confirm that this rapid transformation is already unstoppable. The expected outcome is the generation of greater economic growth and the improvement of sustainability, inclusion and quality work.
Our community of cloudworkers is made up of professionals who enjoy this work flexibility thanks to remote work and entrepreneurs who use our spaces to develop their projects.
That is why at Cloudworks we continue we continue to follow the digital transformation process and we pride ourselves in keeping current with the latest business trends. We want you to know them too!
The famous metaverse driven by META, the new name by which Mark Zuckerberg’s empire is currently known, represents a niche of opportunities both at the business and work level.
This kind of alternative reality, halfway between virtual reality and augmented reality, allows us to do what we do outside the home without having to leave the sofa.
As the metaverse ecosystem grows throughout 2022, companies are confident that their operations will experience three types of changes in the future:
• Emergence of new types of relationship with customers and businesses. • Streamlining communications with remote working people.
• Introduction of new currencies and types of transactions.
Throughout 2022, the presence of AI will increase. This set of technologies capable of solving increasingly complex problems will drive massive digital transformation in global industries and businesses.
To create good growth models and identify the right metrics, companies will increasingly use it. Algorithms and automated, metrics-based decision-making will take over.
It is expected that during this year companies will carry out an average of about 35 AI projects in their operations. The learning sector will also benefit greatly from this technology. Among the different applications of AI in 2022 we can find the increased development of AI, AI-assisted design, ontologies and graphics, small data or generative AI.
Is an essential business trend after the technological disruption we talked about earlier. The greater the digital transformation, the greater the number of cyberattacks on companies.
To avoid its vulnerability, technological implementations aimed at protecting the privacy and integrity of the information of customers and users with an active digital life are essential.
The application of artificial intelligence will allow the simplification and cost reduction when creating solid cybersecurity protocols. The identities and devices of remote workers will be increasingly reinforced with cybersecurity.
Any marketing or e-commerce plan of a company has to take into account the importance of social networks. The business trend of 2022 predicts an increase in this interest throughout the year and beyond.
Over the past three years, spending on social media ads has skyrocketed by almost 70%. TikTok achieved $1 billion in 2020, most of which was generated by the sale of ads on the platform.
The rise of eCommerce is still far from slowing down. Thanks to the pandemic, in just two years it has reached the levels it was expected to reach in 2025. The new buying patterns enhance the development of online sales integrated into a large part of social networks.
Telecommuting is here to stay. There is no doubt about that. Workers have discovered the benefits of remote work and companies have no choice but to adapt to the new situation. It is therefore time for a decentralization of functions.
The business trend for this year regarding teleworking maintains that of the previous two years. Many companies have adopted the hybrid work mode, where the members of their teams can work some days remotely and others in situ.
This innovative system favours the balance between professional and personal life, whether full-time, part-time or as a freelancer. It often also reinforces the engagement of employees with the company.
Coworking spaces have become the ideal place for this type of professionals. They are equipped with all the necessary means so that users can carry out their work in optimal conditions.
In Cloudworks we have the appropriate space that these professionals need to develop their work remotely. We offer tailor-made coworking plans where you can work days, weeks or months. Also meeting rooms, private offices and serviced office. Looking for a suitable place to work remotely? Do you want to network with other coworkers? Then Cloudworks is the place to be.