Community
February 05 / 2026
The flexible working sector is growing and changing. So are we.
Now is the time to rethink our identity to better project who we are and where we are going.
After more than ten years of building workspaces where design, experience and community come together, Cloudworks is evolving with a better brand: more contemporary, more structured and ready for the future.
We are positioning ourselves as a premium brand, with an identity that balances quality, proximity and flexibility.
This rebranding stems from a clear objective: for our brand to better express what Cloudworks is today.
A more mature company, ready to accompany both growing start-ups and large organisations, always maintaining the same level of care, personalisation and experience.
It is a natural evolution: a clearer, contemporary and sophisticated expression of what Cloudworks has always been.
The new logo retains a key feature of the previous one: the movement of the two ‘o’s, as a recognisable element that forms part of our visual history. We have refined it with a more coherent and contemporary composition.
The result is a logo that evolves without losing its identity: it connects with what the brand already was, but it projects what it wants to be.
La tipografía también forma parte de esta evolución.
Queríamos que la nueva identidad reflejara el equilibrio que define a Cloudworks: un espacio profesional yTypography is also part of this evolution.
We wanted the new identity to reflect the balance that defines Cloudworks: a professional, premium space, but always human and approachable.
That’s why we combined two complementary styles:
The result is a visual language that feels sophisticated yet accessible.
A brand with soul, but also with system.
There is one thing that could not disappear: the colour yellow.
Because it identifies us.
Because it is part of our energy and our personality.
But it has also evolved.
We have moved from a more opaque shade to a brighter, more vibrant and contemporary yellow.
This new colour conveys vitality and freshness, and improves visual clarity when combined with text.
The new palette introduces more contrast and dynamism, while maintaining yellow as the distinctive tone.
Beyond the logo, this identity is conceived as a modular visual system.
A graphic language capable of growing with Cloudworks and adapting to multiple spaces, channels and audiences without losing consistency.
The palette brings dynamism and energy.
The use of colour on colour creates a flexible visual interplay, with multiple possible combinations, reinforcing the sense of movement, diversity and constant evolution.
Although our identity evolves, the essentials remain:
The same essence. A new way of expressing it. .
Today we are opening a new chapter for Cloudworks: an evolution designed to better support those who are transforming the way we work, with a system prepared for the future and an identity that grows with our community.
Because our community grows. And so does our brand.
