Veronica Gonzalez Johnk

Veronica Gonzalez Johnk

Head of Brand Marketing

I am Head of Brand & Marketing at Cloudworks, where I lead the brand strategy and positioning for one of the leading flexible workspace providers in Barcelona and Madrid. My work focuses on building relevant brands, connecting business and culture, and developing narratives with a real impact on customer experience and company growth.

About Verónica González

Verónica González Jöhnk is a specialist in branding, marketing, and strategic communication, and currently leads the Brand & Marketing area at Cloudworks. Her work focuses on developing positioning, communication, and content strategies that strengthen brand identity and support company growth, combining strategic vision with a practical and cross-functional approach.

Throughout her career, she has worked in communication and advertising agencies, as well as leading Marketing and Communication departments within companies in various sectors, including technology startups, the pharmaceutical industry, and insurance companies. She also has experience in audiovisual production and video editing, which has influenced her understanding of content and brand experience across different formats and channels.

Experience

  • Head of Brand Marketing
  • Marketing Communications Manager
  • Communications Manager & Community Team Leader
  • Communications Executive
  • Media Production Manager

Training

  • Degree in Social Communication, mention Audiovisual Arts
  • Master’s Degree in Brand Strategy

Community

Cloudworks Boosts Digital Talent at Talent Arena

Cloudworks Boosts Digital Talent at Talent Arena

More than 2,000 professionals used the Cloudworks coworking space during Europe’s leading digital talent event, held in Barcelona. Barcelona continues to strengthen its position as one of Europe’s major digital talent hubs. And every hub needs real infrastructure: spaces where developers, startups, and companies can meet, collaborate, and work. With this vision in mind, Cloudworks […]

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Community

Cloudworks evolves its brand identity

Cloudworks evolves its brand identity

The flexible working sector is growing and changing. So are we.  Now is the time to rethink our identity to better project who we are and where we are going.  After more than ten years of building workspaces where design, experience and community come together, Cloudworks is evolving with a better brand: more contemporary, more […]

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Uncategorized

Complete Guide to Creating a Buyer Persona for Your Product

Complete Guide to Creating a Buyer Persona for Your Product

Identifying your ideal customer persona is the foundation of any successful marketing strategy. Without knowing who you’re actually speaking to, your efforts risk falling flat. This is where the concept of the buyer persona comes in. This comprehensive guide will walk you through everything you need to know about buyer personas, from understanding what they […]

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Uncategorized

Customer Journey Map: What It Is, How to Create One, and Key Benefits

Customer Journey Map: What It Is, How to Create One, and Key Benefits

Understanding how customers engage with your business is no longer optional. Visualising their experiences from the first touchpoint to post-purchase loyalty can have a profound impact on your results. This is where a customer journey map comes into play. With this structured process, you can better address customer needs, streamline their experience, and enhance satisfaction. […]

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Cloudworks Becomes a B Corp: What Does It Mean?

Cloudworks Becomes a B Corp: What Does It Mean?

When Cloudworks recently earned its stripes as a certified B Corporation, it marked a major milestone in its journey. This accomplishment not only reflects a steadfast commitment to sustainability and social responsibility but also establishes Cloudworks as a frontrunner in the global movement towards a more inclusive and regenerative economy. In this post, we’re diving […]

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Learning

Project Objectives: What Are They, How to Define Them, and How to Evaluate Them

Project Objectives: What Are They, How to Define Them, and How to Evaluate Them

Setting clear project objectives is a crucial step for success, whether tackling a small or large project. Without them, teams risk losing focus, facing miscommunication, and missing their goals. Clear objectives help teams stay aligned, allocate resources efficiently, and understand how their tasks tie to broader organisational goals, boosting productivity. This blog covers the purpose, […]

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Learning

What is Design Thinking? Discover Its Benefits and the Process Phases

What is Design Thinking? Discover Its Benefits and the Process Phases

Have you heard about design thinking, but aren’t sure what it means for your business? Whether you’re designing a new product, solving a complex problem, or simply looking to innovate, this method offers a proven, user-centred approach to success. This blog will answer “What is design thinking?”, explain its applications and benefits, break down the […]

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Learning

5 tips for a successful rebranding process

5 tips for a successful rebranding process

If you are considering changing the identity of your brand you must take into account several factors to make the process successful. Here we will explain, according to our experience, 5 tips to facilitate your work. Start redesigning your brand identity efficiently. In a world of continuous change, the processes of rebranding or changes in […]

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