Contact
Sara Berdón

Sara Berdón

Head of Events

I'm Head of Events at Cloudworks, and I'm passionate about everything related to experience creation, event strategy, and hospitality. I love staying up-to-date on the latest trends in events and branded experiences. Throughout my career, I've led all kinds of corporate events, from smaller, more exclusive gatherings to larger-scale productions, as well as brand launches and strategic collaborations with companies, agencies, and partners. I particularly enjoy conceptualizing impactful experiences while meticulously attending to every operational detail. I'm also constantly exploring new ways to optimize processes and enhance the customer experience to elevate each event and make it truly unique.

About Sara Berdón

Sara Berdón specializes in organizing corporate events and currently works at Cloudworks as Head of Events. Her work focuses on venue sales and the design, planning, and execution of corporate events, developing strategies aimed at generating value, impact, and memorable experiences. She combines a strategic vision with a practical, analytical approach focused on continuous improvement.

In addition to her professional experience, Sara has a strong interest in process optimization and the ability to adapt each project to the specific needs of clients and attendees. She enjoys staying up-to-date on the latest trends, tools, and innovations in the industry, exploring new ways to create more efficient, relevant, and distinctive experiences. Her curiosity and passion for the sector allow her to contribute a current, creative, and focused perspective, designing memorable experiences and paying attention to every detail to ensure their success.

Experience

  • Head of Events
  • Events Manager
  • Project Manager

Education

  • Master’s Degree in Digital Marketing and Social Media
  • Bachelor Degree in Tourism and Hotel Management

Learning

Presentation Skills: How to Give a Successful Presentation from Start to Finish

Presentation Skills: How to Give a Successful Presentation from Start to Finish

Giving a presentation doesn’t have to be daunting! With the right preparation and a set of clear presentation skills, you can inform, inspire, persuade, and even entertain your audience. Whether you’re wondering how to give a successful presentation or how to improve your public speaking skills, mastering these techniques will help you communicate your ideas […]

+ Read more

Trends

Speed Networking: How It Can Boost Your Business

Speed Networking: How It Can Boost Your Business

Building strong professional connections has become more important than ever in today’s business environment. Networking remains one of the most powerful strategies for fostering relationships, uncovering opportunities, and expanding your reach. Enter speed networking – a modern, efficient approach to traditional networking that can deliver high-impact results in less time. But what is speed networking, […]

+ Read more

Learning

Corporate Event Timeline: What It Is and How to Create One Successfully

Corporate Event Timeline: What It Is and How to Create One Successfully

A corporate event timeline is an essential planning tool that organises activities, schedules and resources to ensure every stage of a corporate event runs smoothly. Whether you’re planning months in advance or coordinating the event day itself, a clear timeline helps manage objectives, budgets, logistics and suppliers while reducing the risk of unexpected issues. Planning […]

+ Read more

Learning

How to Decorate a Corporate Event: Steps to Follow and Creative Ideas

How to Decorate a Corporate Event: Steps to Follow and Creative Ideas

Have you ever wondered why some corporate events are more memorable than others? The answer often lies in the corporate event decoration. It’s not just about decorating a venue – it’s about creating an atmosphere that reinforces your company’s message and objectives. In this guide, we’ll explore how corporate event decoration can become a powerful […]

+ Read more

Learning

Types of Corporate Events: 9 Corporate Event Ideas for Businesses

Types of Corporate Events: 9 Corporate Event Ideas for Businesses

Introduction Corporate events are more than just a change of scenery – they’re strategic tools to achieve key business goals. Whether you want to boost team cohesion, impress clients, or launch your next big product, selecting and knowing the different types of event is essential. The right approach can make all the difference in delivering […]

+ Read more

Learning

How to Organise a Corporate Event: Planning Checklist for Success

How to Organise a Corporate Event: Planning Checklist for Success

Introduction Celebrating the achievements of the sales team or launching a new product are two perfect occasions to organize a corporate event. These events are important for companies, as they motivate employees and facilitate team building. However, the organization process is not always as simple as it may seem. For this reason, in this article […]

+ Read more